Online Marketing Solutions
Keyword Optimization. CTB provides a number of options for marketing your business online. In CTB's experience, the most cost-effective method to market your business online and generate traffic is organic site optimization. In building a site, CTB assists clients by selecting keywords from the content of each page and inserting those keywords into the header of the page that is visible to search engines. Search engines use that information to generate results when searches are queried by potential site visitors. CTB employs strategies geared to raise a site's status ranking by the most popular search engines.
Search Engine Optimization. For sites that have been developed previously, the CTB development staff wants work with you to optimize your site and establish better search engine rankings. CTB technical writing staff will analyze the content of the site and determine what steps will best facilitate the site's improvement with Internet search engines (Google, Yahoo!, MSN and their affiliates).
Pay Per Click Marketing. Another branch of online marketing is Pay Per Click (PPC) marketing. With PPC marketing, CTB will establish advertising campaigns on Google and/or Yahoo!, setting customer acquisition goals and creating ads based on those goals that generate when a keyword search is generated. Ads populate at the top or in the side bar of the site listing as Sponsored Links. There is a charge to the account each time a visitor clicks from a sponsored link for a particular keyword. The ultimate goal is to maximize the number of site visits that convert into sales while maintaining a low cost per conversion within a set budget. CTB monitors clients' PPC campaigns and makes adjustments based on the marketing results. Call CTB today—309.662.8243 if PPC marketing is something you'd like to know more about.
Affiliate Marketing. CTB has also helped several clients establish Affiliate Marketing campaigns to promote their businesses. Affiliate marketing taps into a network of referrers (affiliates) and rewards affiliates with a percentage of a sale or a flat commission rate when a sale is referred by an affiliate. As a value-added service, CTB has capable staff to the affiliate campaign so that clients don't have to monitor it themselves.
Direct Email Marketing. Once a client-base has been established, opportunities exist for businesses to send targeted email with special offers, coupons and informational items. CTB assists clients in the development and sending of email newsletters to maintain compliance with the CAN-SPAM Act (2003). To learn more about how CTB can help your business through email newsletter development, call for mor information—309.662.8243.
The goal setting for PPC and Affiliate marketing campaigns begins with an honest assessment of current Customer Acquisition Costs and targeted Customer Acquisition Costs for an online campaign. CTB engages in business-specific analysis prior to the implementation of the marketing strategies described briefly above with a focus on performance-based strategies, which closely align marketing costs with sales. CTB has staff trained specifically to:
- Evaluate of client market & competition.
- Recommend a high-level marketing approach.
- Assess free and paid online product/business advertising opportunities.
- Assess keywords for search engine optimization.
- Develop email direct market strategy.
- Analyze opportunities for affiliate marketing campaign.
Calculate. To help you calculate your current Customer Acquisition Costs, consider the following for the last 30 days:
- Add:
- Cost for print marketing (newspaper, magazines, trade publications),
- Cost for mass media marketing (radio, TV)
- Cost for printing/shipping (brochures, flyers, postcards).
- Divide the sum of those numbers by the number of new customers for your business.
Consider.Could online marketing help you increase the number of new customers while at the same time decrease the amount of money spent promoting your business? Call today and speak with a CTB Client Relations specialist.