Internet Marketing
As you launch your Internet store the real business of online business begins - online marketing. ComeToBuy Inc. offers full
array of services to help or manage your online marketing efforts.
While "Build it and they will come" was a great line from a movie, it is not how the Internet works. At the same time, big
Internet companies used to believe that website visitors were a priceless asset, and they were willing to pay nearly anything to
get them. We all know what that strategy led to.
At ComeToBuy Inc. we focus on closely aligning marketing costs with a specific "Customer Acquisition Cost" (CAC), a target
established by our clients for their business. Once a CAC is determined a wide variety of online marketing techniques can be
utilized to bring highly targeted and/or general market visitors to your website. In addition, we have learned to leverage low
or no cost marketing methods to their potential.
What is your current CAC? Please determine or estimate what your current "off-line" customer acquisition costs are, per new
customer acquired. As an example, if you currently mail 100 catalogs to potential customers (who have not ordered from you
before) resulting in 6 new customer orders, your customer acquisition cost is:
[(mailing list cost, per name) + (printing costs, per unit) + (per unit postage)] X 100
6
Calculate your CAC
All of our marketing services engagements begin with a comprehensive regiment of planning and analysis activities:
- An evaluation of your market & competition
- A high-level marketing approach recommendation (General Market or Target Market)
- An analysis of free and paid online advertising opportunities for your products
- An assessment of key words and search engines
- Development of an email direct marketing strategy
- An analysis of affiliate marketing opportunities
This work typically requires about one month to complete, and costs $450. We credit back up to $200 of this fee when
contracted to provide ongoing marketing services.
The work product includes detailed information that will help you manage your own marketing activities and provide a
detailed outline of which ComeToBuy Inc. services can help you meet your goals. Most of our marketing services clients pay
$100 - $150 per month for our services and pay third party fees associated with the strategies they decide to pursue. Again
our focus is on performance-based strategies, which closely align marketing costs with sales.
If you would like to request a custom E-Marketing Strategies Report for your products/services/website, please complete the
attached form, and provide the requested information. If you would like additional information, please contact your CTB sales
representative or fill out our Online Form.
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